Why Strategy Comes First in Design

I spent 25 years working in event marketing, and sign companies. The interesting thing about wearing the hats of consultant/designer/project manager in that world was I got to work with a wide range of other designers.


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How to Align Your Brand with Your Ideal Audience

Are you starting a business or looking to improve your current brand? If so, it’s crucial to start with a strategy before designing your brand. I worked in event marketing and sign companies for over 25 years and have seen many brands succeed and fail. The difference between success and failure is often the strategy behind the branding.

Why is strategy so important? First, it’s crucial to align your brand with its values. Without a clear understanding of your brand’s values, you may create a design that doesn’t represent your brand accurately. This can confuse your audience and lead to a loss of trust. A clear strategy ensures that your design elements are effective and accurately represent your brand’s values.

Secondly, it’s essential to understand your ideal clients. As a business owner, it’s easy to focus on yourself and your vision, but it’s your clients who will determine your success. By understanding their needs and desires, you can create a brand that speaks directly to them while showcasing what makes you unique. This approach not only attracts the right audience but also inspires loyalty and trust.

Finally, a well-thought-out strategy allows you to create a unique brand identity that sets you apart from your competition. Your brand’s personality is an essential part of your identity, and it’s what will make you stand out from the crowd.

At Hornsby Creative we start by understanding your brand’s values, mission, and ideal clients’ needs and desires. This information is then used along with what is authentically different about your business. Together these inform the design elements of your brand. By doing this, we create a brand identity that aligns with your values and speaks directly to your audience.

In summary, starting with a strategy before designing your brand is crucial to its success. By aligning your brand with its values, understanding your ideal clients, and creating a unique brand identity, you can create a brand that resonates with your audience and inspires trust and loyalty. If you’re ready to take the first step towards creating a successful brand, contact us today!

"John Hornsby you are just amazing at what you do. We were complete strangers and you still grasped my intention and message I provide w my business. Iā€™m grateful to work w such a genius. Thank you!šŸ’„šŸ’„"
Rachel Kaplan Sandone
Owner ā€“ Higher Health Now
Why Strategy Comes First in Design