Thanks to the panelists and attendees who joined us today for Business as UNusual: Marketing During C19 and Beyond.
With the shift to social distancing, remote working, and self-isolation, COVID-19 has left many business owners wondering if and how they should creatively market their services.
That’s why AIGA Asheville pulled together this panel discussion.
I had the pleasure of moderating this talk with panelists:
Aisha Adams – Aisha Adams Media
Catherine Campbell – Owner, Bright Planning – Marketing Strategy
Nicole Hairfield – Co-founder, Moonlight Makers
Nathan Jordan – Creative Director, Market Connections
Some quick takeaways:
Be consistent with purpose.
Be vulnerable and real.
Ask “Why anyone should care” behind every action.
Solve for your community.
Double down on getting clear on your mission and values.
And please just don’t say “During these unprecedented times.”
Here is the recorded version for those who missed it.