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in our creative design world
data codes through eyeglasses

AI Chat Model Comparison

I independently asked Chat GPT, Microsoft Copilot and Google Gemini each to do a comparative feature and sentiment analysis between these models and Anthropic’s Claude. I then fed all three responses to Claude and asked it to synthesize them into a simple comparison giving consideration to the usefulness to the average small business. I then used Claude and then Chat GPT Plus to turn that into a quiz in HTML. The results are in this post.

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poster of Hands cupping a small green plant sprouting from rich soil with sunlight streaming in from the top of the frame, indicating growth and care.. The framed poster is on the wall of an elegant interior design mockup.

Professional vs. Starter Branding: Choosing the Best Seeds to Grow Your Business

Your brand is the seedling of your business’s public persona. Whether you begin with the common yet robust starter branding or the unique and richly promising professional branding, remember, at Hornsby Creative Group, we’re here to help you cultivate a brand that not only resonates but also empowers. It’s about nurturing your business and tending to growth efficiently, by design.

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A black notebook with the embossed phrase "YOU CAN DO THIS!" on the cover, placed vertically against a background of assorted houseplants. The brand name "sage" is embossed in small letters at the bottom. In front of the notebook, there is a green, lotus-shaped candle holder with a white candle inside it. The notebook rests on a carpeted surface, surrounded by plants with heart-shaped variegated leaves and thin, needle-like leaves, suggesting a cozy and creative indoor workspace.

Beyond Logos – The Power of Messages in Promotional Merchandise

A black notebook with the embossed phrase “YOU CAN DO THIS!” on the cover, placed vertically against a background of assorted houseplants. The brand name “sage” is embossed in small letters at the bottom. In front of the notebook, there is a green, lotus-shaped candle holder with a white candle inside it. The notebook rests on a carpeted surface, surrounded by plants with heart-shaped variegated leaves and thin, needle-like leaves, suggesting a cozy and creative indoor workspace.

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Environmental graphic applied to elevator door featuring a Black college graduate u a celebratory stance holding a diploma and inspirational quote

Wayfinding Signs and Environmental Graphic Design

John Hornsby brings 25+ years of expertise in experiential signage and branding, leading teams with a focus on human-centered experiences in environmental graphic design. His innovative approach, blending artistry and functionality, has transformed spaces into engaging, navigable experiences. As a leader and advocate for community and design, John’s work is at the intersection of creativity and practicality, setting Hornsby Creative Group apart in crafting inspiring, wayfinding solutions.

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Cover of the 'Rebranding Success Guide', depicting a scenic landscape of the Appalachian and Smoky Mountains with digital marketing elements like a laptop and social media icons. The cover resembles a travel guide, symbolizing a journey of branding and marketing success, targeted towards established businesses and marketing professionals.

Your Comprehensive Guide to Rebranding Success

In the heart of our work at Hornsby Creative, we’ve discovered that rebranding is much more than a mere change of logos or colors; it’s a rebirth of your brand’s essence. Each time we guide a client through this transformative process, it’s like witnessing the first rays of sunrise over the Smokies – filled with promise and new beginnings. The culmination of this process is not just an achievement; it’s the starting point of a brand’s new life. That’s why we ensure our clients are equipped with a comprehensive New Brand Launch Checklist – it’s the map to navigate the exciting terrain ahead.

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A serene and inspiring image of a well-worn path through a lush, green Appalachian forest, leading towards a mountain peak bathed in golden sunlight. Subtle symbols of design, such as a compass and sketches, are integrated into the natural landscape, representing the strategic and creative journey in collaborating with designers.

Navigating the Creative Wilderness

At Hornsby Creative, we understand that reaching a growth inflection point means navigating new terrain – often requiring a seasoned guide to help chart the course. That’s where a brand strategist and designer come in, guiding you along the trail ahead.

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