Discover the power of brand archetypes in transforming your brand strategy and design. Explore the 12 Jungian Brand Archetypes, their characteristics, and famous brand examples. Learn how Hornsby Creative incorporates archetypes to create impactful brands. Optimize your brand strategy with this guide.
In the realm of brand archetypes, Hornsby Creative Group embodies a powerful fusion of two influential forces: the Hero and the Sage. This unique combination shapes our brand identity and guides our approach to helping businesses overcome challenges and achieve greatness.
Learn how Hornsby Creative, a leading brand strategy and design studio, partnered with the Town of Waynesville to create a new brand identity and promotional campaign, “Appalachian True,” that celebrates the unique qualities of downtown Waynesville.
Brand storytelling is not just about slapping a logo on your website and calling it a day. It’s about creating a captivating narrative that ignites emotions and leaves your audience craving for more. It’s your chance to showcase your brand’s unique personality and connect with your audience on a profound level. So, let’s unlock the secrets of mastering the art of brand storytelling!
Discover how incorporating fundamental proportions from nature and mathematics into design can create visually appealing work that achieves specific goals. Explore the relationship between proportion and beauty in architecture, graphic design, and branding.
I spent 25 years working in event marketing, and sign companies. The interesting thing about wearing the hats of consultant/designer/project manager in that world was I got to work with a wide range of other designers.
We have had the pleasure of partnering with the Van Winkle Law Firm on their holiday cards for several years. Here’s what we did for 2022.
Exploring our brand design process with better-designed logo marks, greater clarity of language, style guide, custom icons, and experience design for retail space and merchandise.