fbpx

What's up

in our creative design world
A large sign displayed on a conference table in a modern meeting room. The sign reads "Person County Tourism Development Authority Sign Standards Manual April 2024" and features a colorful design with a landscape, a street sign, and a mural of a mill. The background shows large windows with a scenic view and several empty office chairs around the table.

Case Study – It’s Better in Person: Designing Wayfinding

Discover how Hornsby Creative and J.M. Teague Engineering & Planning transformed wayfinding in Person County. By blending modern design with local heritage, this collaboration enhanced navigational efficiency and community identity. Learn about our strategic process, community engagement, and the outstanding results that set a new standard for county wayfinding signage.

Read More
Transparent pump bottle with the label "Brown Mountain Bodywork" placed on a reflective surface with a white flower arrangement in a vase to the left and a framed anatomical drawing of a human figure in the background. The scene is illuminated by natural light coming from a window on the left.

Case Study – Brown Mountain Bodywork

Our unique Discover, Design, & Deliver positions Brown Mountain Bodywork for an increase in ideal client engagement while attracting more stable, committed team. A case study of growth, innovation, and success.

Read More
data codes through eyeglasses

AI Chat Model Comparison

I independently asked Chat GPT, Microsoft Copilot and Google Gemini each to do a comparative feature and sentiment analysis between these models and Anthropic’s Claude. I then fed all three responses to Claude and asked it to synthesize them into a simple comparison giving consideration to the usefulness to the average small business. I then used Claude and then Chat GPT Plus to turn that into a quiz in HTML. The results are in this post.

Read More
poster of Hands cupping a small green plant sprouting from rich soil with sunlight streaming in from the top of the frame, indicating growth and care.. The framed poster is on the wall of an elegant interior design mockup.

Professional vs. Starter Branding: Choosing the Best Seeds to Grow Your Business

Your brand is the seedling of your business’s public persona. Whether you begin with the common yet robust starter branding or the unique and richly promising professional branding, remember, at Hornsby Creative Group, we’re here to help you cultivate a brand that not only resonates but also empowers. It’s about nurturing your business and tending to growth efficiently, by design.

Read More
A black notebook with the embossed phrase "YOU CAN DO THIS!" on the cover, placed vertically against a background of assorted houseplants. The brand name "sage" is embossed in small letters at the bottom. In front of the notebook, there is a green, lotus-shaped candle holder with a white candle inside it. The notebook rests on a carpeted surface, surrounded by plants with heart-shaped variegated leaves and thin, needle-like leaves, suggesting a cozy and creative indoor workspace.

Beyond Logos – The Power of Messages in Promotional Merchandise

A black notebook with the embossed phrase “YOU CAN DO THIS!” on the cover, placed vertically against a background of assorted houseplants. The brand name “sage” is embossed in small letters at the bottom. In front of the notebook, there is a green, lotus-shaped candle holder with a white candle inside it. The notebook rests on a carpeted surface, surrounded by plants with heart-shaped variegated leaves and thin, needle-like leaves, suggesting a cozy and creative indoor workspace.

Read More