We take a thoughtful approach to getting to know the heart and soul of your business and your ideal customer. Where those two intersect is the sweet spot from which we design your brand.
Brand Audit / Brand Strategy Pack
We help reflect the strengths and weaknesses of your organization and it’s place in the context of the current marketplace. Together we use creative thinking to develop communication and design needs, tangible products, crafted experiences and clear plans of action to take your business to the next level.
If any of these sounds like you, this is the best place to start:
Your existing brand is old and outdated and you need to elevate your branding to match your current vision.
You need to take your brand to the next level with a fresh outside perspective on marketing, fundraising, communications, or sales.
You are a multifaceted brand with sub-brands and need to brand a new initiative or re-brand an existing one.
What you get:
Over several sessions, we will work through our frameworks to discover and clarify your brand’s key components.
This leads to a detailed report clarifying your brands:
- Core characteristics
- Strengths & Challenges
- Vision & Goals
- Competing & Aspirational Brands in your market
- Unique differentiators
- Ideal target clients, who they are where they are, what they care about
- Why do you gain & lose clients
- Identify brand gaps
- Suggested strategies & tactics for smart aligned growth
- Basic Keyword & Seo Analysis
- Content creation recommendations
- Web / digital presence review
With over 20 years professional experience we’ve helped businesses large and small figure out their story and how to tell it.
The Startup Brand Design Pack
For businesses that operate primarily online without a physical brick and mortar location.
Discovery interview: Light research on competition and industry
3 Initial rough sketch logo mark concept designs
2 Logo drafts (two layout variations)
Up to 3 revisions on final logo
Final logo in full color and single color in up to two layout variations
A basic color palette and font recommendations
1 Business card mockup
Social media icon
Deliver package of flattened files organized for print and web.
The Base Brand Design Pack
Everything in Startup
Deeper research on competition and industry
3 Initial rough sketch concept designs
3 Logo drafts (two layout variations)
Up to 3 revisions
Final logos in full color and single color in up to five brand mark variations
A color palette and font recommendations
A full brand style guide to include:
Social media banners for up to three platforms
Branding Accent Marks: up to three marks, symbols, or patterns for increased brand impact
2 mock-ups of branding in use for merchandise, sign, etc. (specific choice dependent on need.)
Recommended font family for use in marketing communications. (typically two-three fonts.)
Set up print-ready business card1s template.
(Actual printing costs additional.)
The Pro Brand Design Pack
Includes: Everything in Startup and base PLUS
Additional library of brand marks as needed up to five.
Brand Strategy and marketing workshop.
If you have ongoing needs, complex multi-phase projects, or regular consultation then an ongoing retainer plan is the way to go. We have three basic levels to choose from. We focus more on results than hours. When we work with you to determine the scope of your needs and desired outcomes we can help select the plan that is the best fit.
With over 25 years designing and building branded experiences, we’ve learned a thing or two about what works. Having spent decades in the trenches acting a liaison between architects, developers, tenants, design teams and municipalities, we can advocate for you as we distill the complex into a clear system. Together as we’ll help navigate designing and implementing your next branded experience.
With decades of professional experience we’ve helped businesses large and small figure out their story and how to tell it. How people think and feel about your business is your brand. We take a thoughtful approach to getting to know the heart and soul of your business and your ideal customer. Where those two intersect is the sweet spot from which we design your brand.