LOGO & BRANDING PACKAGES

A brand is so much more than a logo. In today's myriad of platforms, you'll need multiple brand marks in multiple color variations, font pairings, color palette, and clear guidelines for the tone of voice, use of imagery, and more. How people think and feel about your business is your brand. How we influence that perception is branding. With decades of professional experience, we’ve helped businesses large and small figure out their story and how to tell it. We take a thoughtful approach to getting to know the heart and soul of your business and your ideal customer. Where those two intersect is the sweet spot from which we design your brand.

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Brand Audit / Brand Strategy Pack

We help reflect the strengths and weaknesses of your organization and its place in the context of the current marketplace. Together we use creative thinking to develop communication and design needs, tangible products, crafted experiences and clear plans of action to take your business to the next level.

If any of these sounds like you, this is the best place to start:

Your existing business feels old and outdated and you need to elevate your strategy to match your current vision.

You need to take your brand to the next level with a fresh outside perspective on marketing, fundraising, communications, or sales.

You are a multifaceted brand with sub-brands and need to brand a new initiative or re-brand an existing one.

Your trying to tackle the next phase of growth and your existing resources are tied up in daily ops.

Our Process:
It’s typically 4, 1.5-2 hour workshop sessions over about 4 weeks. We will work through our frameworks to discover and clarify their brand’s key components.

This leads to a detailed report clarifying your brands:

Brand Discovery
1. Mission
2. Positioning
3. Paragons
4. SWOT
5. Audience
6. Values
7. Voice
8. Feedback (Internal + External)
9. Goals
Brand Messaging
1. Brand Purpose
2. What you really sell
3. Unique Value Proposition Framework
4. Brand Archetype
5. Tone
6. Key Messaging
  1. Key Rallying Message
  2. Core messaging
7. Content Strategy
Next Key Steps

With over 20 years professional experience we’ve helped businesses large and small figure out their story and how to tell it.

The Startup Brand Design Pack

For businesses that operate primarily online without a physical brick and mortar location.

Includes:

Discovery interview: Light research on competition and industry

3 Initial rough sketch logo mark concept designs

2 Logo drafts (two layout variations)

Up to 3 revisions on final logo

Final logo in full color and single color in up to two layout variations

A basic color palette and font recommendations

1 Business card mockup

Social media icon

Deliver package of flattened files organized for print and web.

The Base Brand Design Pack

Most Popular!

Includes:

Everything in Startup

Discovery interview

Deeper research on competition and industry

3 Initial rough sketch concept designs

3 Logo drafts (two layout variations)

Up to 3 revisions

Final logos in full color and single color in up to five brand mark variations

A color palette and font recommendations

A full brand style guide to include:

Social media banners for up to three platforms

Branding Accent Marks: up to three marks, symbols, or patterns for increased brand impact

2 mock-ups of branding in use for merchandise, sign, etc. (specific choice dependent on need.)

Recommended font family for use in marketing communications. (typically two-three fonts.)

Set up print-ready business card1s template.

(Actual printing costs additional.)

The Pro Brand Design Pack

Includes: Everything in Startup and base PLUS

Additional library of brand marks as needed up to five.

Brand Strategy and marketing workshop.

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