Everything You Never Learned in Design School about Sign Design.
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Environmental + Experiential Design + Wayfinding
John Hornsby Creative can work with you to take an existing brand or develop a new brand standard with a specific eye toward how to overlay it into the physical environment of your business. This service can include assisting with selection of paint colors and finishes, specifications on dimensional applications of your logo and brand and translating that into a desired “feel” which then leads to overseeing practical design decisions. I am able to function as a project manager on the design side as you build out or remodel your space. Or lets dive into scenic design for your next events or productions. I can work directly with the business owner or serve in this capacity as a subcontractor for other full service design agencies. I am no stranger to consulting and collaborating with architects and interior designers as well.
“Working with John is a delight – he makes the process clear and easy to understand, and his attention to detail and maintaining a high standard of quality is a testament to his professionalism and excellence. He sets realistic goals, and stays in contact throughout the process. I would absolutely recommend him, and work with him again!” Kara Irani | Director of Marketing + Communications, MANNA FoodBank
Are you a sign company needing to farm out sign design illustrations for sales purposes or shop drawings for your fabricators?
John Hornsby Creative has over 15 years of practical sign design, production experience and account management to call upon to best serve the end client. I can help wth translating an existing brand into effective and structurally sound sign design. Benefit from my working knowledge of the sign permitting system and industry standard protocols.
If you are a business owner who values partnering with a designer who can competently advocate for you in this arena where design, architecture, construction and code compliance come together, let’s talk.
I also partner with design agencies to provide this service as a subcontractor. I also provide this service to sign companies needing to farm out illustrations to help close the sale or to produce shop drawings to provide to fabricators.
For sign projects in Western North Carolina I work exclusively with FASTSIGNS of Asheville.
For the rest of the world I can get to work with you. I work primarily in Adobe Illustrator. I also know Corel Draw, Flexisign and can mostly remember Gerber Omega.
Logo Design by Incite Creative CMO | Photo by Larry Canner Photography | Signage produced by Chesapeake Sign Company
Sign Program & Project Management
Whether you are a multi-location organization requiring oversight and management of the implementation of your signage program, or a creative agency offering this service, I can be your trusted point person to assist or take charge.
John Hornsby Creative is experienced serving as liaison between clients, architects, designers, center staff, municipal permitting, engineering, electrical and other relative agencies and subcontractors to ensure multiple complex projects are delivered on time and on budget .
If you have a historical story to tell, need to help people find their way around campus, or have complex information to distill into clear graphics that communicate and drive engagement, I can help. Interpretive displays for museums, parks, and other public spaces as well as presentations are one area of extensive expertise where I can get to work for you.
Are you a creative designer or agency looking to beef up your ability to offer sign design and implementation to your menu of services?
I maintain confidentiality and respect for your existing client relationships. I’m available to collaborate on projects on a contract or hourly basis and can assist with, or spearhead:
I love to design logos and collateral pieces as well.
All of my graphic design work is process driven, meaning I’ll walk you though a discovery phase of answering questions to get at the heart and soul of who you are, what you are doing, end goals and target market. I’ll research your competition and industry style trends to make sure you stand out while looking the part.
Then we’ll have brainstorming sessions with rough concept drafts and then proceed to finals. Because of my experience being on the receiving and of logos and designs for signage you will reap the benefit of my being on the receiving end of many problematic logos. You will walk away with a logo in a multiple formats and orientations to allow the flexibility for what I like to call “real world responsive design.” I’ll also save you on hidden future costs that can result from a design looking good on the surface, but having lots of hidden artifacts that can cause production problems when you go to use it. I can do the hand drawn look as part of logo if appropriate, but I’m not limited to that by any means.
“John created my nonprofit’s new logo and it’s perfect. Not only is his work clean and attractive, John is easy to work with and the epitome of professional. I would highly recommend John Hornsby Creative.”
H. Michele Louzon, Executive Director, Arms Around ASD
Printing
Just about everything we design, we can oversee getting printed as well. We deliver competitive prices and superior quality.
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