Sales for Introverted Creatives: A Two-Part Series

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"Promotional graphic for ‘Sales for the Introverted Creative’ workshop with John Hornsby of Hornsby Creative. Event dates: November 5th and 6th, 6:00–7:30 pm, online via Roanoke Community College Small Business Center. Image shows a person wearing a paper bag with a smiley face drawn on it giving a thumbs up.

Sales doesn’t have to feel pushy, awkward, or inauthentic, especially for introverted creatives. In fact, your natural strengths as a maker, designer, or storyteller can actually help you build stronger client relationships and more sustainable success.

This two-part workshop series is designed specifically for introverted creatives who want to find their authentic voice in sales, improve client communication, and overcome common roadblocks.

Part 1: Finding Your Authentic Voice

📅 When: Wednesday, Oct 2 | 6–8pm | Online via Zoom
Sales is about relationships and managing expectations. In this interactive session, we’ll cover:

  • Defining sales and customer service
  • Common objections and how to respond
  • Personal communication styles
  • Stages of the sales cycle
  • Practical tools to get comfortable being uncomfortable

💡 Takeaway: You’ll receive a slide deck with a list of common challenges and a process map of the sales cycle tailored for creative work.

Part 2: Overcoming Common Challenges

📅 When: Wednesday, Oct 9 | 6–8pm | Online via Zoom
Building on Part 1, we’ll focus on strategies to turn obstacles into opportunities. Topics include:

  • Selling value over price
  • Engaging customers and managing expectations
  • Balancing the need for approval with confidence
  • Customer service as a sales tool
  • Overcoming price objections with ease

💡 Takeaway: You’ll receive a detailed sales cycle process map plus practical tips to strengthen your communication and sales approach.

These sessions aren’t about pressure tactics or sleazy scripts. They’re about equipping introverted creatives with communication tools, confidence, and clarity to be yourself AND sell authentically.

📍 Where: Virtual via Zoom, Hosted by Roanoke Community College Small Business Center


🔗 Register here for Part 1

🔗 Register here for Part 2

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