⛵ Ship as a metaphor for the restaurant
? Compass rose/ guiding stars
? Magical mystical vibe
? Vegetarian fare / natural
We created this mood board as a guiding star on how the brand should feel. The purpose of this step is to serve as a reference point. As we developed some of the art and color palette for this project we can ask ourselves if it fits this mood.
Stay tuned for a variety of merch marks we developed to go along with the new logo in our recent post.