Here is a mood board that was part of our rebrand process for Rosetta’s Kitchen. As part of our discovery sessions, we identified some key elements that we wanted to incorporate into an authentic brand that would resonate with their community.⚓ Pirates code: egalitarian non-conformist consent-based culture
⛵ Ship as a metaphor for the restaurant
? Compass rose/ guiding stars
? Magical mystical vibe
☠ Tattoos
? Vegetarian fare / natural
⛵ Ship as a metaphor for the restaurant
? Compass rose/ guiding stars
? Magical mystical vibe
☠ Tattoos
? Vegetarian fare / natural
We created this mood board as a guiding star on how the brand should feel. The purpose of this step is to serve as a reference point. As we developed some of the art and color palette for this project we can ask ourselves if it fits this mood.
Stay tuned for a variety of merch marks we developed to go along with the new logo in our recent post.
