He’s a moodboard for a new brand I’m working on. I love this stage of the process when we move from discovery interview and research to putting together some visual inspiration.
When I check in at this stage, it’s an honor to hear my client partners say things. like “You hit the nail on the head.” “You’re very intuitive and really good at what you do.” OR “It’s like you’ve known me for years.” All of these are actual quotes and could run the risk of giving me a big head. Except that it’s really more about my collaborative process which I’ve adapted from other folks smarter than me. It is set up specifically to generate these type of results and honestly most anyone could follow the same process and get good results too.
Now into the creative ideation bit of logo drafts. Wish me luck!