Here’s a moodboard for a current logo /branding project I’m working on for Blue Earth Planning, Engineering & Design.
The moodboard is part of the collaborative design process where we select inspirational imagery that represents the mood we are looking to evoke with the brand design. The imagery is not intended to be taken too literally and just helps establish some boundaries within which to focus our creative work.
As the client is a unique values based hydroengineering firm, we’ve focused on drawing our primary inspiration from riparian topography and turtle imagery. Through our detailed discovery process we’ve identified these as our key elements.
Stay tuned for more to come