Here is a sneak peek of a mood board for a current logo branding project.
We put a lot of preliminary work into each logo design including digging in deep with the client to explore both their values and those of their ideal client. Then we research the competition, history, folklore and color psychology building a common thread of visual iconography to provide the framework from which to design.The discovery and research process is as every bit as rewarding for me as the actual creative graphic design. And it helps ensure a final result that doesn’t just look good. It’s a logo design that works.
Want to collaborate on your next branding project? Contact me today.