Elevating Homes and Dreams: The Black Mountain Renovation & Design Brand Story
The Beginning: A Vision for Growth
When Kendra, co-founder of a thriving handyman business nestled in the heart of Black Mountain, NC, reached out to us, her message resonated with ambition and foresight. For nearly five years, Kendra and her husband Mark had built a reputable handyman service. Yet, their vision didn’t stop there. Aiming to expand into a market opportunity in general contracting and remodeling, they dreamed of creating an umbrella company to house their growing portfolio of services. However, their current “Black Mountain Handyman” brand, was strong for a particular market niche. But that brand identity design didn’t quite capture the expanded authority and trust needed to encompass their broadening horizons.
The Challenge: A Brand New Identity
Understanding the pivotal phase of growth Mark, Kendra and their team were navigating, we knew our Discover, Design, & Deliver process would provide the clarity and direction they sought. The goal was clear: craft a new brand identity that mirrored their values, established trust and authority, and resonated with homeowners throughout the Swannanoa Valley.
Our Journey Together: Discover, Design, & Deliver
Our collaboration began with an immersive Discovery phase, engaging in deep dives and collaborative sessions to unearth Black Mountain Renovation & Design’s core values, vision, and the transformative services they promised. This foundation was crucial for developing a robust brand strategy that included naming, messaging, and visual identity.
The Design phase saw the creation of a mood board, capturing the essence of what the brand aspired to evoke. We explored logo concepts, typography, color schemes, and imagery that aligned with their ethos. Feedback loops with Kendra and her team were vital, refining our concepts into a cohesive brand identity system, complete with a responsive logo, and supporting icons, with a brand identity designed to meet accessible design compliance, with several brand collateral mockups.
The Transformation: A Brand Reborn
Through our collaborative efforts, Black Mountain Renovation & Design emerged with a brand identity that encapsulated their expanded vision. Kendra and Mark were equipped with a professional style guide, empowering them to market their business with consistency and confidence. The impact was immediate: clarity, focus, and a professional aesthetic that positioned them as leaders in their industry.
Hearing Kendra and Mark express their gratitude was a highlight of our journey together: “John was such a great guide for us! He helped ‘pull’ out our values and translate them into words and images. We had a fantastic experience and are forever grateful for his work with us.”
The Impact: Beyond Aesthetics
This project underscored the power of a cohesive brand strategy and customer-centric design. For Black Mountain Renovation & Design, it wasn’t just about a new logo or color palette; it was about embodying their values, showcasing their unique identity, and connecting with their ideal clients. They now stand as a testament to professionalism, integrity, and community respect, offering high-quality home renovation solutions that transform houses into forever homes.
Your Turn: Let's Craft Your Success Story
Inspired by Black Mountain Renovation & Design’s journey? If you’re ready to build or evolve your brand, we’re here to guide you. Schedule a complimentary call today and let’s lay the foundation for your future.