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Launch of Downtown Waynesville Brand + “Appalachian True” Campaign Design

Learn how Hornsby Creative, a leading brand strategy and design studio, partnered with the Town of Waynesville to create a new brand identity and promotional campaign, "Appalachian True," that celebrates the unique qualities of downtown Waynesville.

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A man in a t shirt branded with the new logo for Downtown Waynesville Commission stands in front of street dancers.

Launch of "Appalachian True" Campaign Celebrating Downtown Waynesville

Are you ready to explore the rich cultural heritage and unique qualities of downtown Waynesville, NC? Hornsby Creative, a renowned brand strategy and design studio, is excited to announce its partnership with the Town of Waynesville to launch the “Appalachian True” campaign, a new brand identity and promotional campaign that celebrates the craft, commerce, and quality of life that make downtown Waynesville special.

As a leading design studio with a focus on brand strategy, Hornsby Creative worked closely with the board of the Downtown Waynesville Commission to create a brand identity and promotional campaign that captures the essence of this vibrant Appalachian town. The new logo and brand identity system includes a family of logo marks that provide flexibility in today’s dynamic marketing landscape.

“Our team at Hornsby Creative is proud to have collaborated with the Downtown Waynesville Commission to create a brand identity and campaign that truly reflects the unique qualities of downtown Waynesville,” said John Hornsby, Founder and Creative Director of Hornsby Creative. “We drew inspiration from the town’s existing vision and worked closely with the community to craft a brand identity that evokes the cultural heritage and local pride of this charming town.”

A debossed leather patch featuring the Appalachian True campaign logo is stitched onto denim jeans.

The “Appalachian True” campaign aims to promote healthy economic growth while preserving the authentic fabric of downtown Waynesville. The campaign showcases the town as a gateway to the Smokies, where outdoor enthusiasts can gear up and wind down. It celebrates the talent and rich heritage of Appalachian culture through artisan crafts, music, and food, while keeping Main Street as the center of commerce for Historic Downtown Waynesville.

“We are thrilled to launch the ‘Appalachian True’ campaign and showcase the unique qualities of downtown Waynesville,” said Beth Gilmore, Executive Director of the Downtown Waynesville Commission. “Hornsby Creative has been an invaluable partner in helping us craft a brand identity and promotional campaign that truly represents our vision for downtown Waynesville.”

Hornsby Creative’s expertise in brand strategy and design has helped the Downtown Waynesville Commission create clarity and consensus around their values and mission. The new brand identity and promotional campaign reflect the commission’s commitment to promoting economic growth while preserving the character and heritage of downtown Waynesville.

As a leading brand strategy and design studio, Hornsby Creative is known for its expertise in helping clients discover, design, and deliver branded experiences that help organizations achieve their purpose profitably. With a focus on creating meaningful connections through compelling brand stories and designs, Hornsby Creative has earned a reputation as a trusted partner for clients seeking to elevate their brand presence.

Stay tuned for updates on the “Appalachian True” campaign and join us in celebrating the unique qualities of Downtown Waynesville, NC.

Open brand book showing the brand and identity design guidelines for the Downtown Waynesville Commission and Appalachian True Campaign
Launch of Downtown Waynesville Brand + “Appalachian True” Campaign Design

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